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BoF Professional Masterclass | How Brands Can Get Category Expansion Right

October 12, 2026October 12, 2026

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Join us for our next BoF Professional Masterclass on Wednesday, October 21, at 16:00 BST / 11:00 EDT as BoF’s Priya Rao and Liz Flora unpack how to successfully launch a new beauty segment with fast growth as well as longevity.

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BoF Professional Masterclass | How Brands Can Get Category Expansion Right